Join Amber Walls, Senior Director of Standards at GS1 US, as she explains how QR codes can improve your supply chain and boost consumer engagement. In this video, you'll learn why QR codes are better than traditional barcodes, how they help with inventory, safety, and sustainability, and how they can make your products more transparent and trustworthy. Amber also shares tips on how to start using QR codes on your packaging and prepare for the switch from UPC barcodes. Don't miss out on this essential guide to the future of retail and supply chain communication!
GS1 US shares how QR codes can help you tell your story, disclose key information about your product, and secure brand loyalty.
Take a close look at next generation barcodes, such as two-dimensional QR codes, with Amber Walls, Senior Director, Global Standards, GS1 US.
While the UPC has dominated retail for 50 years, QR codes embedded with GS1 Digital Link can help CPG brands share unprecedented amounts of data with consumers and business partners including information that helps enhance brand trust, create transparency, and secure long-term loyalty.
In this session, you’ll learn:
• How you can start experimenting with QR codes on packaging
• How to support innovations that lead to sales opportunities such as food traceability and sustainability initiatives
• Why it’s important to embed GS1 Digital Link to prepare for the transition from UPC to QR codes for point-of-sale checkout.
About GS1 US
Best known as a source for UPC barcodes, GS1 US helps businesses of all sizes deliver safe, consistent, authentic, and trusted experiences in retail and e-commerce. More than 300,000 businesses in the U.S. power their supply chains with GS1 standards. Visit the website to learn more.
Visit GS1 US website to learn more.
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