We hear all the time about how audiences want choice when it comes to both content and how it's consumed. In this session, Alex Carloss talks about how the power of choice not only resides with consumers, but also with the content creators of today.
Carloss' keynote covers how on YouTube, content creators can choose to:
• Innovate new formats and incubate original IP.
• Build highly-engaged, passionate fan communities to bridge their traditional and digital media efforts.
• Implement new distribution patterns in a multi-device, multi-platform world.
Following his keynote, Alex Carloss welcomes to the stage Shane Smith, Co-Founder and CEO of VICE Media for a fireside chat.
