What’s the elusive metric that has the biggest impact on SaaS? In less than 18 minutes Emilia Korzczynska, Head of Marketing at User Pilot, digs into user activation, why it’s so important, how to calculate it, and what to watch for.

|| Key Takeaways ||
Why user activation is important in SaaS (its impact on revenue).
How to calculate user activation rate (and its challenges).
User activation benchmarks for both B2B and B2C.
How to improve your user activation rate.

|| Additional Resources ||
Customer Activation: Best Practices & Mistakes to Avoid in 2023 → [ Ссылка ]
The User Activation Framework That Unified Product, Growth & Marketing→ [ Ссылка ]
Learn more about PLG by reading the bestselling book: Product-Led Growth: How to Build a Product That Sells Itself → [ Ссылка ]

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Tags: saas customer research, user research, user interviews, user metrics, user journey, PLG Acquisition, SaaS Activation Rate, Activation Metric, SaaS metrics, activation rate metrics, user activation rate benchmarks, challenges of user activation rates,

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