In this episode, we talk to social media strategist Garin Michelson, founder of Get Social With Garin. Garin has helped over 20 organizations establish themselves as leaders through data-driven social media strategies. She shares actionable insights on how non-profits can build genuine online relationships, grow their audience, and balance content with engagement.

We also discuss key social media trends for 2024, tips for non-profits on a budget, and how to measure success using metrics like KPIs and conversions.

📊 Mentioned Resources:

Get Social With Garin: [ Ссылка ]
Instagram: @GetSocialWithGarin: [ Ссылка ]
ManyChat: [ Ссылка ]
Non-Profit Digital Success: [ Ссылка ]
Timestamps:

00:00 - Introduction and episode overview
01:00 - Garin Michelson on teaching and how it applies to social media
02:30 - Why balancing content and engagement is critical
04:50 - Strategic outbound engagement: How to connect with the right audience
06:55 - Key social media metrics and KPIs to track for non-profits
09:30 - Tools for driving engagement and increasing conversions
12:20 - How to grow your social media following in 2024
15:40 - The power of short videos and reels for brand awareness
18:00 - Using third-party apps for social media management
20:45 - Repurposing content effectively across different platforms
24:00 - Tips for non-profits with limited budgets for social media
27:00 - Free social media audit offer and how to connect with Garin

If you’re looking for more tips and resources mentioned in this episode, head over to Non-Profit Digital Success and click on this episode for all the details. Don’t forget to like, subscribe, and share your thoughts in the comments!

Show notes: [ Ссылка ]

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