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Meet Kristen Kessel, the Director of Franchise Development at ResiBrands. With a rich background in both owning franchises and building businesses from scratch, Kristen excels in connecting people with franchising opportunities that thrive in any economic environment. Her experience extends beyond franchise development; she also assists small businesses in finding essential referral partners and resources to foster growth. Before her venture into the business world, Kristen worked in higher education, dedicating herself to student success. Join us as Kristen shares her invaluable insights into the franchise industry and discusses how she helps individuals and businesses flourish.
Introduction:
Kristen shares her background as a college advisor, helping students navigate their academic and career paths. We discuss how to maximize the college experience and how to find a career path. Kristen shares some great advice for those trying to navigate a career and find their life mission
Journey to Franchising:
Kristen recounts her interest in networking, along with her husband and their decision to explore monetizing it, leading them to invest in a networking franchise. She highlights the benefits of franchising, such as a proven system, faster growth, and a supportive network, compared to their independent health insurance business. Kristen emphasizes the value of franchising in accelerating success and providing a team-based approach.
Advice for College Students and Career Development:
Kristen offers advice for college students unsure about their career paths. She encourages them to explore interests, develop skills, build networks, and not feel pressured to have everything figured out. Kristen emphasizes the importance of mentorship, student organizations, and stepping out of one's comfort zone to gain new experiences and perspectives.
Franchising vs. Independent Business Ownership:
Kristen compares franchising and independent business ownership, addressing concerns about autonomy and fees. She explains that franchising offers more transparency, support, and a proven system, while independent ownership can be isolating. Kristen also discusses the decision-making process for investing in a franchise and the importance of aligning with the brand's culture and values.
ResiBrands and Franchise Opportunities:
Kristen provides an overview of ResiBrands, its founding story, and the decision to expand into additional home service brands like garage renovations and window cleaning. She discusses the criteria for selecting new brands, such as low barriers to entry and the potential for systemization. Kristen also clarifies the ideal candidate profile, emphasizing cultural fit over industry experience.
Launching and Growing Franchises:
Kristen explains the process of launching and growing franchises with ResiBrands. She highlights the support provided by franchise coaches, the typical timeline for launching territories, and the recommended approach for multi-unit franchisees. Kristen also mentions the company's rapid growth and commitment to supporting franchisees' success.
Entrepreneurship and Parenting:
Kristen shares her approach to exposing her children to entrepreneurship and business ownership from an early age. She believes in empowering the next generation to explore different career paths, including entrepreneurship, and instilling an understanding of money and business concepts. Kristen aims to provide her children with a well-rounded perspective on various life and career options.
