Speakers:
Paul Ewing, Senior Director, Global Digital Planning , Pfizer (@pfizer_news)
Chris Seper, CEO and Founder, MedCity Media (@chrisseper)
Pharmaceutical companies have been engaging patients longer (and better) than many other sectors in healthcare. So how is "Big Pharma" looking at the challenges and opportunities of patient engagement and healthcare delivery? What should we expect from the likes of Pfizer when it comes to helping patients address key barriers throughout the "patient journey?"
