Google Search supports multiple shopping experiences in search results, broadly referred to as merchant listing experiences. However, to access these experiences, Google needs rich data. In this video, discover 6 tips to optimize your product information to become eligible for merchant listing experiences from product snippets to image search.

Resources:
Google Search Central → [ Ссылка ]
Product structured data on Google Search Central → [ Ссылка ]
Pricing details → [ Ссылка ]
Shipping details → [ Ссылка ]
Google Merchant Center Help → [ Ссылка ]
Schema.org for all standard structured data types → [ Ссылка ]

Chapters:
0:00 - Introduction
0:49 - Tip #1: Determine best way to provide product data
2:20 - Tip #2: Verify your product structure data
2:53 - Tip #3: Understand Google pricing options
4:05 - Tip #4: Provide shipping data
5:22 - Tip #5: Provide strong product identifiers
6:30 - Tip #6: Understand all available options

Watch more episodes of Ecommerce Essentials → [ Ссылка ]
Subscribe to the Google Search Central Channel → [ Ссылка ]

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