The case discusses how Tesla found itself lagging behind in some key global markets as its rivals raced ahead with new affordable Electric Vehicle (EV) models. Tesla’s global market share fell to 11% in April 2021 from 29% in March 2021 as it lost ground in China, Europe, and the US where its dominance had been eroded by new competition and price hikes. The case highlights the key challenges faced by Tesla including growing competition.
Tesla recalls 21,599 Model Ys made in China, citing steering knuckle
Issues
Tesla ‘recalls’ more than 285,000 vehicles in China over cruise control safety concerns
A Tesla ‘recall’ applies to nearly every car the company has sold in China
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