This video provides an introduction to Roland Barthes's book "Mythologies," emphasizing the book's status as a work of semiotics. The content delves into the semiotic analysis of signs, exploring the concept of "Myth" and its application to cultural elements.
The first part of the video examines the chapter entitled "Myth Today," going over Barthes's example of the semiotic analysis of cultural "myths," in which he analyzes a magazine cover featuring a Black child saluting the French flag.
In the second part of the video, I offer my own example of a semiotic analysis of the cultural myths associated with wine and beer as a way of illustrating the kind of analysis that Barthes conducts throughout the first part of his book. This analysis of beer and wine touches upon gendered associations with wine and beer in the American context and the implications of the "Beer Question" in politics.
This video is the second entry in a series on semiotic analysis:
Video #1:
