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So as I said in the opening, we're going to be talking about rich results. Google's made massive shifts in the way that it's displayed search results over the last few years. As you can see, just in this image alone, is just kind of looking at mobile search. We've seen this happen on display and we see new and more exciting rich results every so often now. It used to be these changes wouldn't happen very frequently, today it seems like changes are happening extremely fast.
So what are rich results? These are experiences on Google surfaces, such as Google Search or Maps. It's happening now in image search as well and in a number of other assets. These can be things like image carousels or product carousels, or people also ask for boxes or knowledge graph. There's a lot of different ways that Google is now displaying information, and they use structured data to help them understand the content on a page, and also to determine whether or not it fits within what they're doing in the rich results. So we can actually leverage our structured data to help us gain these positions in search.
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