How D-mart Killed Competition? Case Study | Pricing Strategy | Pradip Adak
I am Pradip from kolkata and I started my learning in Dr.vivekbindra's platform BADABUSINESS and my vission is every student,entrepreneur,working profession who want to learn businees stratigies and business related trips ,I Teach them the easy way through videos.
About Topic :
D'Mart is an Indian chain of hypermarkets established by DMart owner Radhakishan Damani on May 15, 2002. DMart has 214 stores in 72 cities across 11 states in India including Maharashtra, Andhra Pradesh, Telangana, Gujarat, Madhya Pradesh, Chhattisgarh, Rajasthan, National Capital Region, Tamil Nadu, Karnataka, Uttar Pradesh, Daman, and Punjab. So, let's get started with the D'mart case study.
Mumbai headquartered DMart is owned and operated by Avenue Supermarts Ltd. (ASL). After the
IPO posting (as Avenue Supermarts Ltd.), it made a record opening on the National Stock Exchange(NSE). DMart’s valuation rose to ₹39,988 crore after the close of the stock on 22 March 2017. This made DMart the 65th most significant Indian firm, followed by Britannia Industries, Marico, and Bank of Baroda. As of 21 November 2019, the market capitalization of DMart was around ₹114,000 crore, taking it on 33rd position of all recorded organizations on the Bombay Stock Exchange.
While other retail players forayed into different classifications, including hardware and design, DMart stayed focussed on its center sustenance and basic food item business. What's more, when other store chains are on the whole propelling their very own private brands in an offer to improve edges, DMart still stocks just outsider items.
DMart - Business Model & Supply chain Model
The business model lies at the core of a successful company. A good, foolproof business model not only acts as a pillar for a business to grow but also helps it prosper in a comparatively less amount of time.
DMart, often termed as the Walmart of India, has been quite successful in its business so far, and a major credit goes to the robust business model it has developed over the years.
The chain of DMart operates on a B2C (Business to Consumer) model in which the company sells its goods from the manufacturer’s house to that of the end-user. DMart sells a wide range of products ranging from home care and personal care to grocery and staples, daily essentials, home appliances, footwear, luggage, fruits and vegetables, men’s and women’s apparel, and more. These goods, as we all know, fulfill our everyday needs, and hence, have a significant demand throughout the year. Therefore, they wipe out the possibilities of fluctuations due to high demand and helps the brand get the stability that many others dream about.
This Entire Video:-
0:00 Introduction
1:53 History behind the Dmart
3:51 Strategy No 1
5:30 Strategy No 2
6:21 Strategy No 3
8:25 Multiple Unknown Strategy
9:27 Ending.
I Hope you will like this video,See you in the next video,Bye Bye.
#businesscasestudy ,#dmart ,#radhakishandamani
