What is the POWER of Giving Back?
In this video we are talking about the power of giving back, the power of philanthropy in business, and how businesses can change the world through making daily sustainable impact around the globe. We are speaking with Masami Sato, the founder and CEO of B1G1, a global giving initiative that has grown into a global movement.
B1G1 helps businesses embed giving into the heart of their everyday activities through making giving for businesses easy, effective, and meaningful. At the time of this recording, the B1G1 community spans over 2,500 businesses and have created over 200 million giving impacts to date.
Listen in to Masami’s trajectory as an impact-driven entrepreneur and what led her to B1G1, which she founded in 2007. She had been running a successful frozen food distribution company in Australia when she developed the urge to incorporate giving into business in a deeper way. This prompted her to move to Singapore in 2006 and found B1G1 shortly thereafter.
**What is the Power of Giving Back in Business?**
Masami was so inspired by the spirit of giving and the desire of people to give. Businesses don’t have to give. The primary objective of business is maximizing profit. That’s what we’re told. Giving money away is not a requirement, except for taxes.
So it was inspiring to see how people desired to do something meaningful and have a positive impact. Masami continuously feels empowered and inspired still by her work.
It’s incredible how a small amount of giving impacted someone’s life.
210 million is sometimes too big to be relatable. They remind themselves that 210 million giving impacts is not just a big number; it’s about the smiles that they helped create.
“When we set a goal, we need to remind ourselves of the meaning of that goal rather than just focusing on achieving that goal.” - Masami Soto
There are plenty of opportunities to give; there is no scarcity of places.
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