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In this video, I'm live auditing Cotopaxi's Ecommerce apparel store in preparation for Black Friday and Cyber Monday (BFCM), showcasing many different split testing opportunities to increase Conversion Rate (CVR), Average Order Value (AOV) and reduce CAC.
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The CRO Letter
Subscribe to the CRO Letter & Get Weekly Emails Full Of CRO Tactics that help our clients add 6 FIGURES in REVENUE in as little as 30 DAYS
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What Is CROEvolution?
CROEvolution is a CRO & Split-testing agency that focuses on scaling DTC E-commerce brands by increasing their conversion rate & profit margins with data-driven split-testing systems that add 6-figures in revenue in as little as 30 days
Schedule a discovery call here [ Ссылка ]
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Chapters:
00:00 - Introduction
00:25 - Homepage
06:15 - Cart
11:11 - Menu/Navigation
14:45 - Collections
18:15 - PDP
29:09 - Get a Free Audit
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