Microsoft has dropped its Super Bowl spot, which promotes the tech company’s AI Copilot tool with the tagline “Your everyday AI companion.”
“When people think about AI, they think about big issues in big ways—like it will be used for curing cancer,” Kathleen Hall, chief brand officer at Microsoft, shared with Brand Innovators. “And I think what we want this ad to get across is there is really a role for AI in a functional, impactful way in regular people’s lives, doing things that they could not otherwise do for themselves or making some of the hard work that they have to do a little bit easier. It’s really about making AI accessible and impactful in your everyday life.”
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