Recent media coverage around artificial intelligence (AI) may be leaving charities both cautious and excited about the opportunities at hand.

But, despite the changing state of AI and the constant flow of new tools, charities are already taking advantage of AI, using machine learning and CRM data to improve donor experiences, gain insights into supporter behaviour, and streamline donor journeys.

In our upcoming webinar with Salesforce.org, we share practical advice and simple ways that charities can use AI today to maximise their impact. The session shows that AI need not be intimidating – understanding its strengths and weaknesses is essential to help charities succeed now and in the future.

Attendees can expect to learn:

• How AI can help nonprofits improve supporter experiences and gain insights into donor behavior, using machine learning and CRMs
• The basics of digital marketing that nonprofits need to get right before jumping into new technology like AI
• The knowledge needed to prepare charities for the future of digital marketing, from AI to other emerging technologies

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