What does it take for your message to "rise above the noise" in an already crowded market?
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To be heard above the "noise" marketers and brands need to be personal, and they need to speak to their audience, not at them. When using tools like social media and email marketing, the more personal the message, the more likely it is that the message will be heard and received.
In addition, when marketing through video, it is that ability to connect with your audience on another level that makes it so important. Video, whether it be through Blab, Periscope, Meerkat, or Facebook Live, allows you to look your audience in the eye, and that is one of the most personal ways to rise above.
