In a wide-reaching interview with Peter Marshall, it's business as usual at Mondelez, the newly named umbrella business for Kraft Foods World Travel Retail brands. IAADFS was used as an important platform to launch a series of new products across several confectionery categories and these are highlighted here as well as new thinking as to how to better develop confectionery within the Americas. As for all the IAADFS featured videos, this was produced by Marshall Arts International in association with Travel Markets Insider.
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