In this video, we're going to be talking about multichannel attribution. Now, this is a must for marketers who want to know which touches or really which channels and in which sequence are providing you the best results.
So why is the answer to this question important?
Well, it's really important to understand how our leads became leads and what the process was and which channels influenced them. And according to Salesforce, it takes about 6 to 8 touches to generate a viable sales lead. So more than one channel working together to make sure that your prospects are moving through the funnel.
