The fourth episode of the The Making of a Law Firm Series: Winning Websites–A Lawyer’s New Shop-Front Window.
In this session, Geraldine is rejoined by two of our leaders, Elena Manukyan and Alistair Wells, along with law firm marketing expert Rachel Tombs from Orion Legal Marketing. Together the panellists discuss how clients’ expectations have changed and how to adapt your firm’s online presence to not only remain competitive, but lead the pack.
We discuss:
- Websites—essentials for building a future-proofed website, from choosing a platform and hosting, to purchasing a domain name, and much more.
- Content—creating online content to attract and demonstrate expertise, from video and podcasts through to gated guides.
- Budgeting—how much time and energy to spend on marketing, plus ways to get creative in those early days.
To follow the series and catchup visit: [ Ссылка ]
