In this video, you'll learn the difference between black hat and white hat SEO. Black hat SEO involves manipulating search engines with deceptive techniques, while white hat SEO focuses on building long-term traffic through quality content and optimizing your website for both search engines and users.

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This video will help you understand why white hat SEO is the best approach for sustainable success and how to avoid black hat techniques that can harm your website's ranking.

Timestamps
0:00 Black Hat SEO
1:10 White Hat SEO
3:14 Google website guidelines

Search engine optimisation techniques divide into Black Hat and White Hat SEO. Black Hat SEO techniques try to trick search engines into thinking that a website is relevant for a particular search term. White Hat SEO techniques build long-term traffic through quality content and relevant links from other highly ranked sites.

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