"Hyundai Motor Company unveiled 45, an electric vehicle concept, at the 2019 International Motor Show (IAA) 2019 in Frankfurt.
As an homage to its heritage and reimagined for the future, 45 foreshadows a new era of Hyundai's automotive design focused on electrification, autonomous technologies and intelligent design. The progressive 45 puts a twist on a 45-year-old icon, the Hyundai Pony Coupe Concept, to introduce an entirely new in-car experience for self-driving vehicles of tomorrow.
Taking a look to the past is essential for moving forward, and the dramatic exterior styling of 45 excites the imagination and draws inspiration from the vehicle that first established Hyundai's design DNA, the 1974 Pony Coupe Concept. The iconic character of 45 is defined by its monocoque-style body, aerodynamic and light-weight design inspired by aircrafts from the 1920s. The car's name also owes itself in part to the 45-degree angles at the front and rear, forming a diamond-shaped silhouette that further foreshadows the design direction of future EV models.
The new concept strips away complexity, celebrating the clean lines and minimalistic structure of the original coupe concept. Combining heritage with vision, 45 incorporates the evolution of Hyundai's 'Sensuous Sportiness' design language. 'Sensuous' stands for enhanced emotional values that customers can experience through design, and 'Sportiness' is determined to implement those values through innovative mobility solutions."
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