So you’ve decided to make a video. You and your team have spent hours workshopping how it might look. Who it will feature. Where it should be published. And (quietly) how many views it might gain.
You’ve Googled a few video production houses in your local area. Reviewed more showreels than you’d like to remember. Sent a few emails, and made a few calls. You’ve talked your idea through so many times, you’ve got it down to a succinct but compelling soundbite now.
Finally, you’ve found a group of filmmakers who get you and what your brand’s all about.
Now it’s up to them to take your idea and turn it into a world-changing, viral video …right?
Oh. If only it was that simple.
As excited as you might be to dive head first into the production process, there is something you need to do days, weeks, maybe even months before you roll the camera. And that’s writing a detailed brief for the creative team.
In this episode of Moonshine Moonshot, Mike and Sue walk you through how to write a killer video brief for the production team you're working with.
#videoproduction #videomarketing #videobrief
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How to write a video production brief S2E10
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