Promotion positions your downtown or neighborhood commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases your community’s unique characteristics, culture, history, and defining features. Effective promotion activities help change or enhance the image of your downtown, preserve its unique heritage, and support its reputation as the place for residents to shop, work, live, have fun, and invest.
0:00 Introduction
0:34 How Promotion supports economic vitality
1:56 Why we promote our commercial districts
2:31 Implementation process
4:02 Communicating with your audience
5:37 Promotion and the other Points
6:18 Now what? Three next steps to get started
Learn more and access additional resources at www.mainstreet.org/theapproach.
