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THESE ARE THE YOUTUBE ANALYTICS METRICS THAT SHOULD BE MEASURED
YOUTUBE ANALYTICS METRICS WHAT IS IT?
YOUTUBE ANALYTICS IS A NATIVE TOOL THAT HELPS YOU ANALYZE AND REPORT USER BEHAVIOR ON YOUR CHANNEL, AND ITS METRICS ARE MEASURES OF THE INDIVIDUAL INDICATORS THAT PRODUCE THESE REPORTS.
IF YOU WANT TO GROW AND SCALE YOUR YOUTUBE CHANNEL AND BUSINESS AROUND IT, YOU NEED TO START OPTIMIZING YOUR VIDEOS TO GAIN MORE VIEWS, ENGAGEMENT, AND SUBSCRIBERS.
AND FOR OPTIMIZATION, YOU WILL NEED THE DATA THAT YOUTUBE PROVIDES TO YOU THROUGH YOUTUBE ANALYTICS.
THE KEY TO GROWING A YOUTUBE CHANNEL COMES DOWN TO INCREASING ENGAGEMENT, CONSISTENCY, AND QUALITY.
WHEN YOU ACCESS YOUTUBE ANALYTICS, IT GIVES YOU REPORT ON FOUR MAIN COMPONENTS: OVERVIEW, REACH, ENGAGEMENT, AND AUDIENCE.
YOUTUBE ANALYTICS HOW TO VIEW?
YOUTUBE ANALYTICS OFFERS YOU DEEPER INSIGHTS INTO YOUR CHANNEL ACTIVITIES, ALLOWING YOU TO OPTIMIZE YOUR PRESENCE ON YOUTUBE FOR INCREASED ENGAGEMENT.
MOST INFLUENCER MARKETING STRATEGIES ON YOUTUBE REVOLVE AROUND THE USE OF THESE ANALYTICS.
YOUTUBE ENGAGEMENT RATE HOW TO CALCULATE?
THE ENGAGEMENT TAB WILL GIVE YOU DETAILS ABOUT YOUR CHANNEL’S INTERACTIONS WITH ITS AUDIENCE.
KEY YOUTUBE ANALYTICS METRICS
MAXIMIZING CONSUMER ENGAGEMENT IS A PRIORITY FOR ALL BUSINESSES, ACCOUNTS, AND CHANNELS THAT WANT TO THRIVE IN THE DIGITAL AGE.
SUBSCRIBER COUNT METRIC
THE DIFFERENCE BETWEEN A TYPICAL VIEWER AND SUBSCRIBER IS THAT A SUBSCRIBER IS NOTIFIED ABOUT UPDATES TO YOUR CHANNEL, MAKING IT EASIER FOR THEM TO SEE AND CONSUME YOUR CONTENT.
WATCH TIME METRICS
VIEWING TIME IS ONE OF THE KEY FACTORS YOUTUBE CONSIDERS WHEN SUGGESTING VIDEOS TO OTHER VIEWERS.
MAY PAGKAKAIBA SA PAGITAN NG KUNG GAANO KARAMING VIEWS ANG ISANG VIDEO AT ANG AVERAGE VIEWING TIME PARA SA ISANG VIDEO. IT’S COMMON FOR AVERAGE CONTENT TO GAIN VIEWS, BUT REQUIRES HIGH QUALITY CONTENT TO ATTRACT VIEWERS IN THE LONG RUN IN THIS DIGITAL ERA.
ESTIMATED MINUTES WATCHED
IS A BASIC METRIC THAT KEEPS A RECORD OF THE AVERAGE TIME A VIEWERS WATCHES VIDEOS FOR A PARTICULAR CHANNEL, VIDEO, OR PLAYLIST
ANOTHER KEY METRICS THAT TAKES VIEWING TIME METRICS IS THE AVERAGE VIEWIN DURATION. IT MEASURES THE AVERAGE LENGTH OF VIDEO PLAYBACKS IN SECONDS.
AUDIENCE REACH METRICS
HOW MANY UNIQUE VIEWS DID YOUR VIDEO RECEIVE AND HOW WELL DID IT REACH YOUR INTENDED AUDIENCE? WHERE DOES YOUR TRAFFIC COME FROM, AND WHAT CAN YOU DO TO KEEP IT GOING?
AUDIENCE RETENTION METRICS
THIS METRICS DESCRIBES HOW LONG YOUR VIDEO HOLDS A VIEWER’S ATTENTION, MEASURING VIEWER DROP-OFF RATES FOR ANY OF YOUR VIDEOS.
CLICK-THROUGH RATE METRICS
CLICK-THROUGH RATE OF IMPRESSIONS IS ANOTHER METRIC THAT HELPS YOU UNDERSTAND YOUR REACH. THIS DETERMINES HOW MANY OF YOUR IMPRESSIONS LEAD TO VIEWS.
SOURCE OF TRAFFIC METRICS
THE TRAFFIC SOURCE METRIC SHOWS YOU WHERE YOUR TRAFFIC IS COMING FROM. IT PROVIDES IN-DEPTH INFORMATION ON THE DIFFERENT WAYS YOUR VIEWERS GET TO CAPTURE YOUR VIDEOS.
THIS MEASURE PROVIDES INFORMATION FROM THE FOLLOWING SOURCES:
YOUTUBE SEARCH: TRAFFIC USING SPECIFIC TERMS AND KEYWORDS TO GET TO YOUR CONETENT.
EXTERNAL SOURCES: TRAFFIC FROM SOCIAL MEDIA PLATFORMS AND WEBSITES WHERE YOUR LINKS ARE EMBEDDED. MAKE SURE YOU’RE USING THE RIGHT TOOLS FOR BLOGGING SO YOUR AUDIENCE CAN EASILY CONSUME WHAT YOU’RE TRYING TO CONVEY.
CHANNEL PAGES: TRAFFICE RECEIVED ON VIDEOS SELECTED FROM YOUR MAIN CHANNEL PAGE.
BROWSE PAGES: TRAFFIC RECEIVED FROM THE SUBSCRIPTION FEED OR THE YOUTUBE HOMEPAGE.
SUGGESTED VIDEOS: TRAFFIC RECEIVED FROM ADDITIONAL SUGGESTIONS AT THE END OF A VIDEO, OR CARDS.
USE THIS METRIC BY FINDING THE MOST EFFECTIVE SOURCES FOR YOUR TRAFFIC AND THEN OPTIMIZING ITS USE. YOUTUBE INFLUENCERS OFTEN OPTIMIZE THEIR TRAFFIC SOURCE BY LINKING THEIR YOUTUBE CHANNEL TO A SOCIAL MEDIA CHANNEL.
THANKS FOR WATCHING. IF YOU LEARNED ANYTHING IN MY YOUTUBE CHANNEL DON’T FORGET TO SHARE AND LEAVE A COMMENT IF YOU HAVE ANY QUESTIONS.
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THESE ARE THE YOUTUBE ANALYTICS METRICS THAT SHOULD BE MEASURED
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