How do ads in mobile games and apps work?

What are tools on both the publisher/developer and advertiser sides?

Today we talk to Nishant Ghaiy, Head of Publisher Sales, West Coast for Fyber.

Learn more about Fyber, the company, the products, and the origin story in this episode.

Watch right now!

Content Overview:
- 0:40 What does Fyber do?
- 3:18 What is Ad Mediation?
- 4:49 Who are the biggest players in Ad Mediation?
- 5:50 Discussion of Ad Ecosystem
- 8:06 What are the Biggest Types of Mobile Ads?
- 10:20 What are the Biggest Channels for Mobile Ads?
- 13:15 The Origin and History of Fyber
- 16:00 How Big is Fyber and Who Do You Hire?
- 17:26 What Are Key Emerging Trends in Mobile Ads?
- 19:54 What are Key Challenges to Parallel Bidding aka Header Bidding?
- 21:45 What do you do as Head of Sales? How are you successful at your job?
- 23:15 What do you like most about working at Fyber?

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