How to Sell Products on Marketplaces like Amazon, eBay, Etsy, Walmart, and Jet
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As the world shifts to virtual workplaces, empty store shelves, stores closing down, customers are looking to buy products online now more than ever before. In this video, we’re going to show you how to publish your product inventory on Amazon Marketplace.
If you are already selling on a marketplace, it takes just a couple of clicks to sync your orders and inventory back to your GoDaddy Online Store so you can sell directly to customers, too.
Why marketplaces are useful for marketing
When your product or service is listed within a marketplace, you aren’t the only person promoting it. Because any company running a marketplace has a financial interest in selling more of the items listed in it (usually because they get some sort of payout), that company is going to invest time and money into promoting the marketplace as a whole.
Depending on the company’s marketing strategy, it may also highlight particular sellers or items. Taking advantage of someone else’s willingness to promote your products or services is good business; it means that your own marketing budget will go much further.
Getting buyers from a marketplace to your own site
For many companies, just having an additional outlet for what you’re selling is beneficial. But the real benefit comes when you can bring buyers from the marketplace back to your own site. Exactly how you do this can vary, depending on your business model, but the key is to use marketplaces to make introductory-level offerings available — not the higher-level products or services you offer.
For the really valuable (and higher-priced) options you offer, you want buyers to purchase through your own site. Part of the purpose of moving buyers to a place you control is to ensure you get a bigger portion of the price you’re charging, but you’ll also have more control over the entire buying experience associated with your business.
One of the simplest options for making sure that buyers know your site exists is to add a component to the product or service you’re selling that can only be accessed on your site.
While not all marketplaces will provide you with the contact information of those individuals who have purchased your product or service through the site, many will offer you an email address. Take advantage of that information — that email address is incredibly valuable because it lets you reach out directly to someone who already has a proven interest in your work.
Depending on your margins, contacting each buyer individually may be a valuable move. Otherwise, you can set up some automated responses that will still be useful to new buyers. Be wary of just automatically adding a buyer to an email list, however. That’s bad business newsletter etiquette and will like get many of your emails marked as spam.
Make it easy for a buyer to follow up his marketplace purchase with a purchase through your site. Offer a clear next step (or, rather, a clear next purchase), whether that’s an upsell, a matching item, or an add-on.
You can also encourage buyers to transition in other ways: if you have an email address for each person who has bought from you through a marketplace, you can send out a coupon only usable through your site. The possibilities are endless, once you’ve proven the value of your product or service with that initial marketplace sale.
We know that your business may be experiencing disruptions resulting from the global outbreak of COVID-19. Now, more than ever, we are here to give our support to our community and businesses out there. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, during this difficult time. If you have questions, you can call our GoDaddy support line at +1 (480) 463-8389. Stay safe and stay healthy!
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