Video presentation about True Cost of Food by Volkert Engelsman, CEO Eosta B.V. We need to redefine "profit" and start working with a financial model that also covers societal and environmental costs: people and planet. Placing a clear monetary value on the benefits and impacts of different food production systems as well as redefining our definition of ‘profit’ will enable the introduction of policy mechanisms to penalise damaging practices and reward the development of systems that deliver positive environmental and public-health outcomes.
