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Ali Raza discusses resolving Google Ads disapprovals due to misrepresentation and compromised sites. He shares a case study highlighting a client's account challenges, the steps taken to restore it, and the importance of a thorough checklist. Despite appeal failures, the ads were ultimately approved through dedicated support and manual review.
Highlights:
00:10 The discussion focuses on a case study involving a Google Ads account that faced disapproval due to misrepresentation and compromised site issues. The speaker outlines the resolution process and the importance of thorough management.
-The speaker emphasizes the significance of having a comprehensive checklist for managing Google Ads and Merchant Center accounts effectively. This checklist consists of 130 steps to ensure optimal performance.
-The account recovery process included a detailed meeting with the client to address specific issues, showcasing the importance of communication during troubleshooting. This collaboration played a key role in resolving the client's problems.
-Throughout the account's journey, Ali Raza highlights several common errors that can lead to disapproval, such as destination mismatch and misrepresentation. Understanding these errors is crucial for advertisers.
02:10 An account was successfully unsuspended, but the client faced issues with ad disapprovals due to excessive misrepresentation. Clear communication and teamwork were essential in resolving these issues promptly.
-The client experienced frustration due to the misrepresentation status and the need for account restoration. Understanding the client's perspective helped in managing expectations effectively.
-A prior agreement was established to avoid making changes to the website or ads without client approval. This collaborative approach ensured transparency and trust throughout the process.
-The restoration time was initially estimated at six days, but the account was restored within 72 hours. This quick turnaround exceeded the client's expectations and showcased effective problem-solving.
04:21 The video discusses how a Google partner company successfully resolved issues with ad disapproval and account suspension. They emphasize the importance of thorough audits and dedicated support from Google.
-Internal team meetings were conducted to identify potential issues with ad copies and website compliance. This systematic approach is crucial for resolving ad-related problems effectively.
-The company employs a 130-step checklist to ensure no violations are present that could affect ad approval. This meticulous process aids in maintaining compliance for their clients.
-Dedicated support from Google allows the company to address specific account issues directly with the team. This partnership enhances their ability to resolve complex problems efficiently.
06:29 The team successfully restored a Google Ads account that faced disapproval despite no apparent issues with the website or ad copies. This was achieved through persistent communication with the Google team and a manual review process.
-A thorough checklist of 130 steps was conducted to identify issues, but ultimately revealed no significant problems affecting ad approval. This instilled confidence in the team's approach.
-The client maintained trust in the team during the restoration process, which highlights the importance of client relationships in overcoming advertising challenges.
-The video also offers services in Google Ads management, Facebook Ads management, SEO, and web development, emphasizing the team's ability to assist with various digital marketing needs.
