In the beverage industry, tea wasn’t given as much importance as coffee was. Cafes were only meant for coffee and the concept of conversing over a cup of tea didn’t exist in the UAE. This was the biggest challenge in the journey of FiLLi and Mr. Rafih FiLLi accepted it. He created a homely ambience at FiLLi that made visitors feel at home. The signature FiLLi Zafran Tea was appreciated by people as they could chat for hours while immersing themselves in the joy of a warm, soothing cup of tea.
Thus began the journey of FiLLi, where visitors could ‘Tea n Talk’ and gradually made FiLLi their second home in the UAE.
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