Brand naming is the process of identifying a viable name for a company, product, or service. Currently, there are more than 300 million company names in the world, some are the names of famous companies such as Coca-Cola and Apple, and others are the names of small businesses. How can we choose the right name for our business?! In this video we will talk about it. First of all, we should know what kind of name we want to choose. For that, let's take a look at the different style name selection categories. The first category includes the names of companies such as Adidas and Tesla. For example, the Adidas brand name was taken from the name of the founder of this company, Adi Dassler, and the Tesla brand name, although it was not created by Nicola Tesla, the name of this company was given to the company because of his successes in the technological field. Turkish Airlines is an example of the second type of company names. If we ask a person who does not even know the name of this brand, what is the activity of this company?! almost everyone will know that it is an airline company. The activity of such company names is clearly conveyed in the name of the company itself. Another type of name group includes names created from abbreviations, for example SOCAR or BP. Brand names of the fourth type are just words taken from the dictionary, for example, we can say the company UBER. The meaning of the word Uber, translated from English, means "the best of something". The Facebook brand name is also formed from the combination of two words, Face and Book. The 5th and last category of names are simply abstract names formed by the combination of certain letters. An example of this is the name of the ROLEX watch company.
After determining which of these categories we will choose, next we need to check whether the name is registered by any company or not. Looking at these categories, we see that there are a lot of globally successful company names selected from different groups. This means that choosing a name for our business from one of these classifications does not make any big difference in the success of the business. The most important thing is that the name chosen from that category is correct and suitable. Of course, choosing the right name is just one of the factors that influence the success of a business. The name of the company refers to the first impression about the company, if the first impression of the company is good, but if there are problems with the product or service in the next stages, then the initial impression is not important. Then such a question arises, what nuances should we pay attention to when choosing a name for the company?! The main points are that the chosen name should be short, concise, simple, memorable and easy to write and read. According to statistics, the company is most recognized as a brand when people talk about the brand. At this time, if the potential customers cannot pronounce, write or remember the name of that company correctly, then that business prevents the natural recognition of its business by choosing the wrong name.

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