Ferdinand "Bongbong" Marcos Jr, the son of a former Philippines' dictator, has asked to be judged on his actions not his ancestors after dominating the country's presidential election.
With more than 98% of an initial count completed, the 64-year-old senator has a seemingly unassailable lead with double the votes of his nearest rival.
An official result is expected later in May.
A victory would seal a remarkable return to power for the Marcos family, who fled into exile 36 years ago.
Mr Marcos' father led the country from 1965 until 1986, imposing martial law and presiding over a period of widespread human rights abuses, corruption and poverty.
A mass uprising in 1986 saw millions of people take to the streets and the Marcos family - including a 28-year-old Bongbong - fled the country for Hawaii.
The long-time politician, who returned to the Philippines in 1991, has sought to paint his father's presidency as a golden age and polls suggest he is popular among the young.
Critics allege his election campaign was fuelled by a misinformation campaign on social media, which he denies.
"Judge me not by my ancestors, but by my actions," Mr Marcos said in a statement via his spokesman on Tuesday. "It is [my] promise to be a president for all Filipinos," he added.
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