Simon Sinek's book "Start with Why" deals with the question of why some companies, products and people are more successful than others. Sinkek's thesis is that successful action always begins with a clear idea of the "why". Companies that clearly communicate what they stand for, rather than just presenting their products or services, can inspire their customers more and thus achieve long-term loyalty. Using examples from various areas, the book explains how to define and communicate the "why" in order to be successful.
