"KATE MOSS & CARA DELEVINGNE" For MY BURBERRY Fragrance 2014 by Fashion Channel

“My Burberry is the true embodiment of our brand,
in scent, in design and in attitude.
A fragrance that takes its lead from the iconic
Burberry trench has to be outstanding in every way.”
Christopher Bailey, Chief Creative and Chief Executive Officer, Burberry September 2014 sees the launch of My Burberry - the most significant new fragrance from Burberry to date. Inspired by a London garden after the rain, My Burberry takes its name from the affectionate way in which people refer to their Burberry trench coat. A timeless classic - the scent is the ultimate expression of the brand’s past and future. Created by Chief Creative and Chief Executive Officer, Christopher Bailey working in collaboration with renowned perfumer Francis Kurkdjian, My Burberry is a grand floral fragrance with an unexpected edge; the scent is confident and beautifully elegant, yet understated in a typically British way.
The campaign features Kate Moss and Cara Delevingne, shot by photographer Mario Testino, under the creative direction of Chief Creative and Chief Executive Officer, Christopher Bailey. Wearing the Sandringham trench coat, Kate and Cara embody a sense of individuality, optimism and legacy as encapsulated in My Burberry
The My Burberry campaign will launch globally in September 2014. The campaign will feature on global platforms including outdoor and print advertising, Burberry.com, Facebook, YouTube, Twitter, Google+, Instagram, Pinterest, Polyvore, Sumally, Sina Weibo, Douban, Youku and WeChat.

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