ANTEPRIMA Fall Winter 2018 Campaign n°4 - Fashion Channel


Modern Romance Encrusted with a Dramatic Aura of Classic Femininity
To have contrast from SS18- bright Shoot in daylight and HMI lighting, 18FW Background should project a retro and heavy theatrical mood, with some classic elegant furniture as prop. These color and light combination creating a sense of warmth and luxuries for our FW collections.
Location was chosen and looked for the space without space, wood and marble that merge: the venue was perfect to welcome the Anteprima woman, sophisticated and modernly romantic. It originally was wealthy art collector’s private venue. A fascinating place, a large empty space to fill with Beauty. A large garden contaminated by huge marble sculptures that make the place even more unique. The warm color of the wood made the fw18 collection particularly magical, where the gray and the blues were lit with the accessories in perfect chromatic harmony
To express the concept of "modern romance" the model hair, makeup and clothes are more in feminine, model should express masculine and confidence look
One of the sub concepts is “New Bespoken” which Traditional surfaces reflecting an intellectual approach to dressing enrich the visual with a touch of a classic but contemporary feeling.

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