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For Episode 156 of the PricePlow Podcast, Mike and Ben interview Marc Curcio and Laura Valley of Basic Supplements, discussing how they're simplifying the supplement industry with high-quality, essential products that are both affordable and transparent.
TIMESTAMPS:
0:00 – Introduction to Marc Curcio and Laura Valley
10:30 – Shift towards simplicity
14:00 – Partnership with Glanbia
25:00 – Initial Basic Supps launches
32:30 – Distribution strategy
42:00 – Building a strong foundation
54:45 – Transparent label design
1:00:00 – Bottle art
1:03:30 – Building brand awareness
1:09:00 – Focus on ambassadors
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