Learn how to create more impactful and engaging emails as our team discusses predictions for success in 2022.
Email continues to be one of the most effective marketing channels. However, with more competition in the inbox, subscribers spend less time reading emails, making capturing interest quickly critical.
To help you on your quest to create more impactful and engaging communication, we have carefully curated our email predictions for 2022. These include emerging trends due to marketing shifts and tried and tested trends that continue to evolve. We will also show you design testing techniques to help you capitalize on what works best for your business.
Watch this webinar to learn:
• Ways to combine privacy and personalization is and into your emails to resonate with subscribers
• How to incorporate automation into your processes that create a customized experience for every email
• Design techniques with user experience (UX) best practices and marketing trends in mind
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CHAPTERS
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0:00 Introduction
2:00 Color Trends: Duotone And Multi-shade Gradients
4:25 Shape Trends: Arches And Waves
7:05 Typography Trends: Font Distortions
11:43 Layouts: F-pattern And Compartmentalized
17:16 Visual Content Trends: Mixed Media
21:25 Visual Content Trends: Retro Nostalgia And Future Utopia
26:04 Immersive Experience: Scroll Experience And Tangible Products
33:03 Personalization: A Truly Personalized Experience
39:08 Which Trends Will You Lean Into This Year?
40:49 How To Leverage Trends
41:50 Q&A
51:05 Outro
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