Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising.

0:00 Intro
02:07 The concept of how we value things
18:56 Recursive Trends
23:42 The brain's marketing function: Signalling
34:43 technology making location irrelevant
41:07 making something bad to give it value
48:14 Scarcity of product
51:38 Personalisation
56:37 How to deliver a product to the world
01:02:59 Why business are focusing on the wrong thing
01:11:00 Personal branding
01:17:25 Why do you think you successful
01:33:43 The last guest question

Rory:
[ Ссылка ]


Rory’s book:
[ Ссылка ]


Listen on:
Apple podcast - [ Ссылка ]...
Spotify - [ Ссылка ]...

FOLLOW ►
Instagram: [ Ссылка ]
Twitter: [ Ссылка ]
Linkedin: [ Ссылка ]

Sponsors:
Huel - [ Ссылка ]
Crafted - [ Ссылка ]

свернуть