Consumer markets and business markets are two distinct categories with different target audiences and buying behaviors.

Consumer market: This refers to the sale of goods and services to individual consumers for their personal use. It's characterized by a large number of buyers with relatively low purchasing power. Businesses selling to consumers typically rely on emotional appeals and branding to influence buying decisions.

Business market: This involves the sale of goods and services between businesses. Here, the number of buyers is much smaller, but they tend to purchase in larger quantities. Business markets focus on factors like price, reliability, and functionality.

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