Lets discuss the marketing psychology behind Augustus, Rome's first emperor, in this episode of Manipulation Games: Psychology & Marketing. Gene and Darren, joined by Dr. Ian Silva, a PhD in Classics from Princeton, explore Augustus’ rise to power and his revolutionary use of branding, propaganda, and public perception to shape history.
From his unexpected rise to power after the assassination of Julius Caesar in 44 BC, to his masterful use of PR and symbolism to shape public perception, we explore how the young Augustus navigated the turbulent political landscape of ancient Rome. Discover how Augustus leveraged events, imagery, and clever branding to position himself as a revered leader and how these ancient lessons remain relevant today.
Learn how Gaius Octavius transformed from an unassuming 18-year-old into the ruler of an empire as Caesar Augustus, using:
- Symbolism and storytelling to create his “divine” image
- Strategic partnerships with poets like Virgil to craft narratives
- Spectacle and public events to win the hearts of the people
- Messaging, audience targeting, and brand building
Through parallels with modern marketing and politics, this episode highlights how ancient techniques continue to influence today's strategies. Whether you're a history buff or an aspiring marketer or influencer, you'll uncover insights from one of history’s greatest manipulators of public perception and personal branding.
Timestamps:
00:00 The Assassination of Julius Caesar
01:30 Introduction to the Podcast
01:58 Augustus: The Rise of a Leader
06:21 The Political Landscape of Rome
22:12 The Alliance and the Triumvirate
24:22 Mark Antony and Cleopatra
31:44 Augustus' Propaganda Techniques
34:25 The Role of Poets in Roman Politics
40:11 Modern Parallels: Rewriting History
42:23 Augustus' Military Strategy and Leadership
44:43 Caesar vs. Augustus: Leadership Styles
48:26 The Power of Names and Symbols
55:41 Augustus' Legacy and the Importance of Symbolism
58:43 The Capricorn Symbol and Augustus' Mausoleum
01:05:52 The Timelessness of Effective Branding
01:08:57 Conclusion
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Inspired by: Robert Greene (The Art of Seduction), Ryan Holiday (The Obstacle Is The Way) Jordan Peterson (Maps of Meaning), Daniel Goleman (Emotional Intelligence), Annie McKee and Richard E. Boyatzis (Resonant Leadership), Lex Fridman, Paul Ekman (Telling Lies), Charlie Houpert (Charisma on Command), Andrew Bustamante, Julien Blanc (JulienHimself), Giacomo Casanova, Chris Voss (Never Split The Difference), Chris Williamson (Modern Wisdom), Robert Cialdini (Influence: The Psychology of Persuasion), Dale Carnegie (How to Win Friends and Influence People), Olive Fox Cabane (The Charisma Myth), Tom Bilyeu (Impact Theory), Kevin Dutton (Wisdom of Psychopaths), Alok Kanojia (Healthy Gamer GG)
