IPA or Interpretive phenomenological analysis is a key method in qualitative research, and is about more than just the analysis and interpretation. This beginners guide introduction video explains how roots in psychology mean it should be applied with a nearly therapeutic eye, and how it affects all parts of the research design. It also shows practical examples of coding and interpreting qualitative data with IPA, and explains concepts like double hermeneutics. Read more details on our blog post on IPA:
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