Email marketing software allows users to create, send and track emails on their subscriber list. Using the software makes it easy to create well-designed emails, and you can also view key metrics such as opening and clickthrough rates. Advanced platforms allow you to automate traffic based on user behavior, which increases your chances of participation as email is more tailored to their interests.
Email marketing is an effective marketing tool for almost every industry. For example, an e-commerce store can automate a follow-up email when a user leaves something of their choice and reminds them to make a purchase. A SaaS product can encourage users to demonstrate the product and decide how to proceed consistently depending on whether their potential customer accepts their offer. While email marketing is by no means a new technology, it proves its effectiveness in industry news every year.
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00:00 What Is Email Marketing Software?
01:06 What Does Email Marketing Software Cost?
01:46 Does CRM Software Include Email Marketing?
02:21 What Does Email Marketing Software Typically Include?
02:54 How We Chose the Best Email Marketing Software
04:14 The 6 Best Email Marketing Software of 2022
04:39 BEST OVERALL Mailchimp
06:50 BEST FOR AUTOMATION ActiveCampaign
09:31 EASIEST TO USE MailerLite
11:30 BEST ALL-IN-ONE MARKETING SUITE Hubspot
13:57 BEST AFFORDABLE OPTION Moosend
16:29 BEST FOR E-COMMERCE Drip
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