Our Head of Paid Media, Pete Whitmarsh, breaks down three key tips for running a successful Black Friday campaign:

1. Analyse what's happened in the years passed
- Identify the best-selling products from previous Black Friday sales

2. Uncap your spending and be flexible with your budget
- You need to act fast over a very short period, so flexibility is key

3. Expand and build on your current marketing efforts
- Optimise your marketing platforms and test for success.

And here's an extra tip: don't be afraid to experiment.

Experimentation with ad copy and CTA is the secret to ensuring you get the most from your ad campaigns.

Want more expert tips to boost sales during Black Friday?

Read our extensive guide here.👇
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