In this episode, Don Faul, CEO of CrossFit, discusses his journey from a seasoned athlete and professional to leading CrossFit through significant transformation. He shares insights into the community's unwavering passion, the uniqueness of the affiliate model, and the challenges and opportunities presented by the brand's global expansion. Faul stresses the importance of a shared vision, robust business education for affiliate owners, and maintaining high standards to ensure an exceptional fitness experience.
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