I love coffee! Please support my channel with a $5 contribution by buying me a coffee: [ Ссылка ] Robert B. Cialdini, an expert in the field of influence and persuasion, wrote the book Influence: The Psychology of Persuasion. In this book, he compiles decades of research on the six key principles of persuasion: reciprocity, commitment and consistency, social proof, authority, liking, and scarcity. In this 2-minute summary, we'll explore these principles and explain how they can be applied in our everyday lives. Learn more about the power of influence and persuasion in this video!

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