Chuck Surack, the visionary founder of Sweetwater, shared his journey starting with his first Kurzweil K250 sale and the challenges of selling guitars online while maintaining top-notch quality. He opened up about his commitment to building strong customer relationships, his dedication to philanthropy, and the mission behind the Surack Family Foundation, “ Always Do the Right Thing.” The session wrapped up with an engaging Q&A. Don’t miss this inspiring conversation.

Hosted by: Ray Williams
Special Thanks to: Chuck Surack & Sweetwater

Chapters:
0:00 - Introduction
1:33 - About Richard Ash's Interview
2:42 - How did you succeed?
3:42 - Music Background
5:37 - Getting into recording
7:04 - VW Bus tour
7:52 - Editing
8:45 - Recording studio and Kurzweil K250
11:40 - The "Sweetwater" name come from
13:00 - Music Technology
15:35 - Becoming Kurzweil K250 dealer
27:34 - Always Do the Right Thing
29:35 - Selling Guitars
35:05 - Mail Order
39:11 - CRM
41:50 - Staying in Fort Wayne Indiana
44:01 - COVID
47:40 - XCHANGE Business
48:58 - Selling Sweetwater
54:45 - Surack Enterprises
56:21 - Surack Family Foundation
59:09 - Challenges of Sweetwater
1:02:00 - Questions and Answers
1:11:51 - Advice to everyone

свернуть