Echar Pa'lante, in collaboration with the Center for Deliberate Innovation at Georgia Tech, brings to you an opportunity to learn about an innovation approach built on proven principles.

Why watch? Because even the most ground-breaking innovations can struggle to attract target customers. For every Facebook and Netflix success story, countless startups and projects with game-changing potential meet with indifference - despite the clear benefits. How do you overcome this hurdle and make your innovation a must-have?

Explore the principles of authentic demand developed at Georgia Tech in a field called Deliberate Innovation. These principles help entrepreneurs learn why innovations face indifference - a critical aspect underlying the ability to pivot and succeed.

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