Descriptions can convey valuable information that helps viewers find your videos in search results and understand what they'll be watching. Well-written descriptions with the right keywords can boost views and watch time because they help your video to appear in search results.
Possible actions that you can take:
Give an overview of your video using natural language – not just a stream of keywords.
Put the most important keywords towards the beginning of your description.
Identify 1–2 main words that describe your video and feature them prominently in both your description and title.
Use Google Trends and Google Ads Keyword Planner to identify popular keywords and their synonyms. Including these terms can help you to maximise traffic from search.
Avoid irrelevant words in your description because it creates a poor viewing experience and may violate our policies.
Note: The strategies in this lesson are suggestions pulled from our experience with YouTube creators and are not promises or guarantees for success
