Explore the critical steps for diagnosing and addressing SEO shortfalls in this deep-dive episode, featuring insights from James Brockbank (Managing Director at Digitaloft). Learn how to effectively identify why your site might not be ranking as expected, from keyword analysis to digital PR, and discover the importance of a holistic approach to SEO where every gap is an opportunity for improvement.
Key Learnings:
- Gap Analysis in SEO: Understand how to identify and address link gaps, content gaps, and technical issues that prevent higher rankings.
- Integrating Digital PR with SEO: Insights into the role of digital PR within an overarching SEO strategy and how it contributes to achieving keyword growth goals.
- Strategic Keyword Focus: The importance of focusing on both seed and long-tail keywords to drive specific page group rankings.
- Collaborative Client Relationships: How working closely with clients like James Brockbank to define SEO goals can lead to more impactful outcomes.
- Quarterly SEO Reviews: The benefits of regular reviews with clients to reassess keyword targets and optimise ongoing strategies.
- Challenges of Digital PR Measurement: Discussing the complexities of measuring digital PR success and its impact on overall SEO performance.
- Responsibility Allocation: Understanding the division of responsibilities in SEO and digital PR campaigns to ensure accountability and clarity.
- Long-Term Value Creation: Strategies to move beyond mere link building to creating lasting value that contributes to the brand's overall online presence.
Whether you are an SEO professional looking to refine your strategies or a digital marketer aiming to integrate SEO and PR more effectively, this episode offers a wealth of knowledge and practical tips. Subscribe for more insights, like to support our content, and comment with your experiences or challenges in SEO and digital PR!
#SEOStrategy #DigitalPR #KeywordOptimization #LinkBuilding #ContentGaps #TechIssues #SEOChallenges #MarketingGoals
