Finding Revenue Driving Actions in Search Query Performance Data - Vincenzo Toscano - Episode #281
In this episode, Vincenzo, an Aerospace engineer turned Amazon FBA expert, shares invaluable insights on Finding Revenue Driving Actions in Search Query Performance Data. Transitioning from the corporate world at Rolls-Royce to pursue his passion for Amazon selling, Vincenzo launched multiple successful products while working his day job, eventually taking the leap to become a full-time Amazon seller. With over 1000 brands assisted through his Amazon consultant service, Ecomcy, Vincenzo offers tactical execution and strategic support for optimizing and scaling on Amazon, helping both his own brands and clients thrive in the e-commerce world. Don't miss out on this episode where Vincenzo's expertise and experience empower you to enhance your Amazon business's performance and profitability.
Takeaways :
Organic Ranking Improvement: Regularly analyzing and improving organic ranking is essential. This involves conducting split tests on pricing and other factors that affect ranking.
Click-Share and Conversion: Matching or surpassing the click share of top competitors is crucial for organic ranking. Aggressively adjusting pricing and running split tests can help achieve this.
Pricing and Main Image: These are key drivers of click-through rates and conversion. Competitive pricing strategies and compelling product images are crucial.
Amazon Vine: Utilizing Amazon Vine is a must for product launches.
Importance of Testing: Regularly testing different pricing and image strategies and monitoring their impact on performance is essential for Amazon sellers.
Search Query Optimization: Optimize your listings based on the search queries that are performing well. Make sure your product titles, descriptions, and backend keywords are aligned with these terms.
Long-Tail Keywords: Don't overlook long-tail keywords, as they can be a valuable source of revenue. These specific search terms can help you target a niche audience.
ASIN-Level Data: Explore performance data at the ASIN (Amazon Standard Identification Number) level. This allows you to assess which products are generating the most revenue and which may need optimization.
Quote of the Show: Unlock the power of Brand Tailored Promotions on Amazon and watch your sales soar. With the ability to retarget abandoned carts using tailored coupons, you can turn potential customers into loyal ones, one discount at a time. Don't miss out on this game-changing feature within the advertising tab – it's your key to reclaiming lost sales and boosting your business to new heights!
Chapters :
00:00:02 -Intro
00:01:33 - In the Elevator With NASA's Chief Engineer
00:02:57 - Underutilizing Amazon Search Query Performance
00:06:52 - Amazon Search Analytics, Microsoft Business Network
00:11:08 - How to analyze search query performance?
00:13:31 - How to analyze your funnel with e-commerce analytics by?
00:15:58 - Amazon's Brand Insights
00:18:22 - ASIN Share
00:22:55 - click through rate and how to improve it
00:29:26 - Amazon Reviewers vs. Pricing
00:32:15 - Amazon Coupon Vouchers
00:37:33 - How to Get More Click Through Rate?
00:38:22 - How to increase add to cars conversion?
00:45:12 - Add to Cart to Purchase
00:53:40 - How did a family start a business in Venezuela?
00:56:01 - In the Elevator With Elon Musk
00:57:57 - How Engineering Connects to Entrepreneurs?
00:59:09 - Contact information of Vincenzo Toscano
Links :
Website: www.ecomcy.com
LinkedIn: [ Ссылка ]
Special Offer:
Free 30 minute consultation:
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