July 15 is ‘one special day’ when the games industry can be loud and proud about levelling the playing field for gamers with disabilities.

Following in the footsteps of other sectors such as comedy with Comic Relief and Football with Socceraid, the games industry have declared 15 July 2016 as their inaugural ‘One Special Day’ benefit with all proceeds going to UK-based charity SpecialEffect.

The event will kick off with a celebration party on Friday 14 July at the Develop Conference in Brighton. Other activities will include an online auction of rare and collectable gaming merchandise, due to commence on 8 July, and a showcase at the Ukie Westminster reception on 6 July to celebrate the inclusion and creativity of the UK games industry.
The charity aim to raise £25,000 through the event.

The demand for SpecialEffect’s support is increasing year on year, and they’re hugely reliant on the generosity of the gaming industry and community to bring magic gaming moments to people of all ages and abilities. The money raised through One Special Day will go directly towards helping hundreds of aspiring gamers in the UK and beyond.

Join us and many others for a day with a difference that’ll transform lives. You’ll be part of an industry-wide family that’s proud to be gaming for good.

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